Dear applicants, please note that applications without salary expectations and an active LinkedIn profile will not be considered.
Location: Paris, France (Hybrid)
Employment Type: Full-Time
Experience: 5 years
We are hiring a Growth Marketing Manager to maximize value delivered to users and accelerate both organic and paid growth. This is a hands-on execution role. A Paris-based EdTech startup building AI-powered tools to help the next generation learn more effectively and stay motivated.
The company combines:
- Consumer mobile product
- AI-driven learning experiences
- Organic-first growth mindset
- Performance marketing execution
- Mission: empower students with innovative, accessible educational tools.
You will:
- Scale organic growth channels (TikTok focus)
- Optimize and scale paid acquisition (Meta, TikTok)
- Build a scalable influencer strategy
- Improve SEO and ASO for app visibility
- Operate with a strong experimentation culture
- You will work closely with product and founders to drive user acquisition, retention, and engagement.
What You’ll Own
- Organic Growth
- Scale TikTok presence with performance-driven content strategy
- Build repeatable creator and UGC loops
- Develop influencer partnerships at scale
- Paid Growth
- Launch, test, and optimize campaigns on Meta and TikTok
- Improve ROAS and CAC efficiency
- Build scalable paid acquisition structure
- SEO & ASO
- Improve app discoverability
- Optimize keyword positioning
- Improve store conversion rates
- Analytics & Experimentation
- Run structured growth experiments
- Analyze funnel performance (activation, retention, LTV)
- Build dashboards and reporting systems
- Maintain a strong culture of testing
Must-Have Requirements
- 5 years in Growth Marketing
- Experience with B2C mobile apps (strongly preferred)
- Strong data-driven mindset
- Experience running paid acquisition campaigns
- Experience with TikTok growth strategies
- Fluent English
- Entrepreneurial mindset
Nice to Have
- EdTech experience
- Experience with AI-powered products
- Prior startup or founder experience
- ASO specialization